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If you’re prepping your Black Friday email marketing or cleaning up your Klaviyo flows, this one’s important. A lot of ecommerce brands run a big sitewide sale… but still show discount sign-up pop ups or send welcome offer emails at the same time. And it creates a confusing customer experience. When someone joins expecting a discount code, then realises your BFCM sale is already bigger, it instantly reduces trust. This is one of the most common Klaviyo mistakes I see during the Black Friday sale
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If you’re prepping your Black Friday email marketing or cleaning up your Klaviyo flows, this one’s important. A lot of ecommerce brands run a big sitewide sale… but still show discount sign-up pop ups or send welcome offer emails at the same time. And it creates a confusing customer experience. When someone joins expecting a discount code, then realises your BFCM sale is already bigger, it instantly reduces trust. This is one of the most common Klaviyo mistakes I see during the Black Friday sale
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