#OnThisDay in 1963, The Beatles performed at the London Palladium, a concert that inspired the press to invent the term 'Beatlemania'. 🎵 🎸 Although The Beatles’ popularity had been growing steadily and to increasingly frantic heights throughout 1963, it was this concert that catapulted them into the attentions of the mainstream media, who coined the term ‘Beatlemania’ to describe the scenes of screaming fans. 📺 Watch the full video here 👉 beatlesstory.com/beatlemania | The Beatles Story