‘Best Coke ever?' Coke Zero Sugar debuts comical campaign to push new formula
‘Best Coke ever?' Coke Zero Sugar debuts comical campaign to push new formula
Aug 9, 2021
adage.com
Coke Zero's 'Drinkable Advertising' Push Looks to Get Millennials Sampling
Coke Zero's 'Drinkable Advertising' Push Looks to Get Millennials Sampling
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Coca-Cola brings back ‘First Taste’ ad in renewed Coke Zero Sugar push
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marketingweek.com
A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
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A soda war is brewing. Pepsi Zero Sugar's Super Bowl 60 commercial, "The Choice," features a cola-loving polar bear who takes the Pepsi Challenge and chooses Pepsi over Coca-Cola Zero Sugar, triggering an existential crisis that leads to a journey of self-discovery culminating in a Coldplay concert kiss cam moment. Directed by The Academy -winner Taika Waititi, who also cameos as the bear's therapist, and set to Queen's "I Want to Break Free," the ad is rooted in real data. According to the bran
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