Storytelling, a powerful tool, but does it help lead to behaviour change?
Storytelling, a powerful tool, but does it help lead to behaviour cha…
5 months ago
ox.ac.uk
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A well-told scientific story can have a deep and lasting impact on humanity. But how can we combine great storytelling with scientific rigor? Good stories can drastically change the public's view on something. Similarly, science has the power to influence society and politics - but it should be committed to truth. Combining these qualities is crucial. For science to have a deeper impact, we need to have scientific storytellers. See the full interview on MSNBC here: bit.ly/YNHTheBeat Filmed in No
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