Loss Aversion Explained: 3 Examples of Loss Aversion - 2025 - MasterClass
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61K views · 693 reactions | Loss Aversion Bias. The psychological tendency for people to prefer avoiding losses over acquiring equivalent gains | David Noah | Facebook
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8K views · 92 reactions | Loss Aversion Bias, also known as Loss...
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Loss aversion is a cognitive bias where the psychological pain of a loss is felt more intensely than the pleasure of an equivalent gain. This leads people to make decisions that avoid losses, even if it means sacrificing potential gains. For example, a person might need a significant incentive to take a financial risk that could result in a loss, and would demand more than the potential gain to offset the fear of losing money. | Nathan Rigney Profit Generator
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