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3:02
fourweekmba.com
What Is The Jobs-To-Be-Done Framework? - FourWeekMBA
The jobs-to-be-done (JTBD) framework defines, categorizes, captures, and organizes consumer needs. The jobs-to-be-done framework is based on the premise that consumers buy products and services to get jobs done. While products tend to come and go, the consumer need to get jobs done endures indefinitely. This theory was popularized by Tony ...
Jan 10, 2024
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