BP Animated Re-Branding Ad "Better Petroleum" - 2000
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YouTubeAnthony Kalamut (Southside AdGuy)
BP Animated Re-Branding Ad "Better Petroleum" - 2000
BP Amoco sought to ditch its image as an out of date and old-fashioned oil group and re-brand itself as an environmentally-aware energy and general services company. The brand change has cost BP plans over $150m and took a year developing it. The plan was to brand BP in future to stand for "beyond petroleum" rather than British Petroleum. Its ...
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BP Beyond Petroleum
'Too far, too fast': BP’s painful retreat from the renewables it once championed | Fortune
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