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Everybody wants to know the “perfect market” to buy or build in. But honestly, there isn’t one. It’s unique to each individual. What really matters is who you’re competing against and where your facility is in its life cycle. If you’re just opening the doors and staring at a bunch of empty units, don’t overthink it. You don’t need the perfect tenant at that stage. You just need people renting units so the place can start paying for itself. Once you’re close to full, then you can be choosy about
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