Live with Lynda on Instagram: "How dope is that?! @gap didn’t need to throw shade at American Eagle, they just dropped a solid ad right in the middle of AE’s jeans controversy… and let the culture do the talking.  They creatively rode the buzz, pulled massive engagement + brand love, and owned the moment, all by timing their drop perfectly. Seriously, how dope is that? See previous post for the full ad! #LivewithLynda #WithCreativityEverythingComesAlive #MarketingLessons"