Coca-Cola used artificial intelligence to create holiday commercials for the second year in a row — but not everyone is feeling the festive cheer. Critics argue the company’s use of AI replaces human creatives. A minute-long ad, “Holidays Are Coming,” that aired earlier this week is a callback to a 1995 Coca-Cola commercial of the same name, which was filmed with real trucks and human actors. “Remember when they paid real animators to make commercials with heart. Now it’s soulless AI,” one comme

Coca-Cola launched its 2025 holiday campaign featuring AI-generated versions of its iconic "Holidays Are Coming" commercials, one year after its first AI attempt sparked backlash from creatives over the tech's impact on artists. The comapny partnered with AI studios Silverside and Secret Level to produce new spots that swap last year’s unsettling human characters for animals. The beverage giant reduced production from roughly 12 months to 30 days, with one studio requiring just five specialists