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Here’s the technique ⤵️ Instead of trying to give your prospects reasons why the should buy your thing, defend their current situation. Here’s an example… If you sell real estate, instead of trying to explain why right now is the best time and blah blah, ask the prospect this ONE question… “Mrs prospect, it looks like you have the perfect home, if I asked you about moving, I get the feeling you’re going to say never, am I right?” 1 of 2 things will happen… 1. The prospect agrees with you, which
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If a prospect asks “why should I do business with you”? If you respond by saying something like: “We give the best service” “We’ve been doing this for 30 years” “We get our clients great results” It’s responses like this that break trust and continues to feed the pattern the people expect to hear from a salesperson… It’s called the “Pitch” - A salespersons attempt to give their reasons to the prospect why they think the prospect should buy. And as a result, is the very reason why the world hates
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