1K views | Japanese ice cream brand Akagi Nyugyo just raised the price of its beloved GariGari-kun bars from 60 yen to 70 yen for the first time in 25 years! To share the news, the company aired a TV ad with executives and staff bowing in apology. It’s a charming reminder of how much Japanese businesses value trust and humility with their customers. | Ashish Gupta | Facebook
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1K views | Japanese ice cream brand Akagi Nyugyo just raised th…
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FacebookAshish Gupta
Japanese ice cream manufacturer Akagi Nyugyo has increased the price of its iconic GariGari-kun ice cream bars from 60 yen to 70 yen, marking the first price adjustment in 25 years. To communicate this change, the company aired a television commercial featuring executives and staff bowing in apology. This gesture reflects the importance of humility and customer trust in Japanese business culture. The ad quickly went viral, demonstrating how even a modest price hike can spark widespread attention
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Real facts on Instagram: "Japanese ice cream company Akagi Nyugyo went viral again for its heartfelt apology ad from 2016, when it publicly apologized for raising the price of its Garigari-kun popsicle from ¥60 to ¥70- its first hike in 25 years. The one-minute commercial, featuring company staff bowing in apology, became a symbol of Japan's deep-rooted respect for customers. Now trending again in 2025, it's reminding the world how sincerity in business never goes out of style. . . . #AkagiNyugy
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