From Harry Potter to Super Mario Bros. to Frankenstein, Universal Orlando Resort is pulling out all the pop culture stops at its newest theme park.

Snaith’s research also found that Epic Universe will likely generate around $2 billion for the state of Florida in its first year of operation. It’s projected to create more than 17,500 new jobs in its first year of opening.

Guests ride Stardust Racers, a new dueling roller coaster ride, during a preview day for Universal Epic Universe on April 5, 2025. Orlando’s first new theme park in a generation is set to open to the public on May 22. (Patrick Connolly/Orlando Sentinel)