With dwindling band numbers and a surge in Film interest, the event will present a trimmed-down schedule that is two days shorter. SXSW is also offering a lifeline to cash-strapped, would-be attendees with unprecedented early bird discounts slashing badge prices in half for a limited time.

With fewer acts, shrinking attendance and declining sponsorships, SXSW’s music portion is losing its status as a must-attend event for artists and fans alike.