Shopping and Retail report reveals how 8-12-year-olds shop and pay, from Roblox Marketplace and mobile wallets to YouTube ...

YPulse covers how Gen Z is fueling the movie boom and how they're changing movie culture. YouTube directors, horror box ...

This week, Gen Z is part of every community, split on whether “Housewife” is a girl boss or trad wife anthem, and sure that ...

In YPulse's 2026 Fashion Preferences and Style Report, we dive into why young adults would rather shop for clothes in a ...

From fast food chains to grocery stores, five food retailers are turning their products into quirky, collectible handbags.

A Minecraft horror movie on YouTube called “Verity” is all Gen Alpha can talk about Black Gen Z is bringing contemporary dance back on TikTok with a new dance trend Millennial and Boomer parents are ...

Gen Z’s “gay Halloween” costumes, brain stacks, and new favorite hairstylists (ahem, Ulta Beauty) are all going viral.

Despite all the digital streaming options, radio is still in the mix for Gen Z, too (go figure!) ...

We asked young consumers their biggest hobbies right now, and found not only their top pastimes, but some differences between groups that brands should understand… In the last year, hobbies arguably ...

Can Gen Z even read this sentence? Well, yes, and our data shows they’re reading more than anyone is giving them credit for.

What do Gen Z and Millennials like to do for fun in an average night? Well, their top 20 activities shows they prefer anything they can do in sweatpants… Just a few years ago, we told you that ...

In YPulse's 2026 Shopping for the Home Report, we dive into why young people want dedicated spaces for their hobbies, how renters and homeowners differ on renovation and décor purchases, and why most ...