Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Google’s new AI Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.

Walmart’s fast-growing ad business may give the US retail giant some flexibility in coping with the fallout from the imposition of tariffs.

Canlas: Correct. The more the marketers can tie it to the key KPIs that the broader C-Suite is measured on – from a finance standpoint, it's typically just three things: top line, bottom line and cash ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

New research reveals Gen Z is redefining Britain's drinking culture through mindful consumption and experiential preferences, challenging the notion that young people are abandoning alcohol altogether ...

New research reveals Gen Z is redefining Britain's drinking culture through mindful consumption and experiential preferences, challenging the notion that young people are abandoning alcohol altogether ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Sustainability is a core expectation for modern consumers, prompting the alcohol industry to explore greener packaging solutions like paper bottles, but research has found that consumers perceive it ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.