AI media presents a $1.3trn question for the advertising industry: will it follow the familiar pattern of digital disruption? Historically, as attention moves to new channels, brands follow, ad ...

For 40 years, WARC has been providing world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Not a customer yet? Read daily effectiveness ...

WARC Media gives you access to the industry's most reliable data, built on a 40-year track record. We harmonise, aggregate, verify and evaluate that data so you can compete with confidence. With WARC ...

For 40 years, WARC has been providing world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Book a demo and we'll solve a real challenge ...

Anghami, a music platform, leveraged its extensive reach among parents in the Arab world to raise awareness of child sexual abuse (CSA) in the region by releasing rhymes focused on body safety.

Sixty-six percent of strategists believe there are reasons to be optimistic about the future, as strategy influence grows with clients and more value is delivered to CMOs – a headline finding from our ...

As argued in The Multiplier Effect and The Multiplier Playbook, an integrated approach to brand and performance delivers the best returns.

CreativeX is wrong, argues Nest Commerce’s Gisela Benini. Running an unproven ad for longer just means being wrong for longer, at higher spend. CreativeX is wrong, argues Nest Commerce’s Gisela Benini ...

LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise ...

Schneider Electric, an energy tech brand, launched the Schmoooth campaign to enhance brand visibility and consideration in the U.S. industrial automation market. Schneider Electric, an energy tech ...

As web traffic declines and AI summaries fundamentally change search, publishers are weighing up how to drive audience engagement for their brands – a difficult proposition given waning levels of ...

Many consumers believe the digital commerce experience is undergoing a process of degradation, argues Neil Dawson, VML’s Global Chief Strategy Officer. This issue needs to be addressed – and while AI ...