Content volume is way up, but media budgets aren't. So what's going on? Anastasia Leng, CEO of CreativeX, joins WARC's David Tiltman to break down the data, examine the most concerning trends, and ...
AI media presents a $1.3trn question for the advertising industry: will it follow the familiar pattern of digital disruption? Historically, as attention moves to new channels, brands follow, ad ...
Part of the Marketer's Toolkit 2026, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.
For 40 years, WARC has been providing world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Not a customer yet? Read daily effectiveness ...
WARC Media gives you access to the industry's most reliable data, built on a 40-year track record. We harmonise, aggregate, verify and evaluate that data so you can compete with confidence. With WARC ...
Heineken, a beer brand, aimed to regain relevance among young Italians by launching a unique campaign centered around a deliberately simplistic phone, the Boring Phone, to promote socialising without ...
PHILADELPHIA: Clear positioning and a strong "DNA" are vital for global brands to succeed in the era of social media, according to a leading academic.Barbara Kahn, director of the Jay H.
For 40 years, WARC has been providing world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Book a demo and we'll solve a real challenge ...
Anghami, a music platform, leveraged its extensive reach among parents in the Arab world to raise awareness of child sexual abuse (CSA) in the region by releasing rhymes focused on body safety.
EDF Luminus, a Belgian electricity producer and energy provider, created the '12th devil' device, in partnership with the Belgium national football team (Red Devils), to promote fan energy and ...
This report identifies seven marketing tensions that marketers need to manage.
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