Creators are playing an increasingly important role in advertising, and the size and sophistication of those campaigns continue to grow. In fact, XR's own 2025 State of Pay research found that creator ...

In an era of rising streaming costs and cable TV cord-cutting, over-the-air (OTA) television should be experiencing something like a renaissance. After all, it offers free access to major broadcast ...

When Congress passed the Children’s Television Act in initial form in 1990, it had a noble goal: to protect children from a diet of pure cartoon commercialism and ensure that broadcasters, as trustees ...

TL;DR: Netflix Ad Suite is adding an enhanced Conversions API and a new Netflix Pixel that track more than 20 lower-funnel ...

In our latest Hot Takes article, TVREV TLC members share their thoughts on the hottest issues in CTV advertising.

Shopping affinity data also reveals significant opportunities within other industries as well, including men’s athletic socks ...

Some political buyers are finding that reaching millions of the wrong viewers can cost less than reaching only the right ones.

The holiday season has always been one of the most valuable windows for consumer engagement, with holiday TV content well established as a powerful channel to reach viewers. What’s changing is how. An ...

This week’s legal petition by HC2 Broadcasting Holdings Inc., the largest owner of low-power television (LPTV) stations in the United States, to the Federal Communications Commission (FCC) marks a ...

Why this week’s Wedgewood polling scandal was inevitable once the gatekeepers were gone. Plus why political advertising is a game of skill not dollars.

The market-leading streamer engineers these titles for an audience that is simultaneously broad and specific. There are 70.4 million adult Netflix users who like action films across 49.5 million ...