With total adspend projected to rise again in 2027, industry leaders debate how brands can capitalise on the momentum while ensuring their investment delivers meaningful commercial returns. Industry ...

New research suggests marketers workloads are increasing and AI is failing to take over the manual tasks it promised to.

With shopper spend surging earlier than ever, industry leaders reveal how to move spooky season beyond a gimmick – and which ...

The features intend to turn token usage into transparent data, team feedback, and balanced budgets. To continue enjoying this ...

Fan audiences had more than double greater detailed ad recall and 1.9 times greater purchase intent than casual watchers.

Latest AA/WARC report sees retail media and cinema boost forecasted Q4 growth, bringing total yearly expenditure to a ...

Industry leaders weigh in on what the new format means for the platform’s position in a social strategy, and why only ...

The total value of the top 100 global brands rose 8.1% but traditional sectors are struggling to keep pace. To continue ...

Upwave found that AI-generated responses only matched consumers' most popular answers around half of the time, and tended to ...

Strategic partnerships with Magnite, Google, Amazon, and Yahoo allow enterprise brands to plug Pinterest’s audience into ...

New research suggests AI-hyped discovery and overly perfect visuals are triggering an "expectations gap" and driving a surge in retail returns.