Participation climbs to nearly 70% as employers expand education, continue contributions, and integrate financial wellness programs.

Independent investment and wealth management firm Cerity Partners on Wednesday announced that it is merging with Verus Investments, an institutional investment consulting and advisory firm.

Vogue has even given its seal of approval, including a piece in its spring issue revealing the Hollywood stars embracing the trend.

The companies cited their similar investment and client-centric cultures and “well-matched capabilities across public and private markets” as reasons for the deal.