Marketing Week49m
Bumble on how embedding AI into its qualitative research process boosted engagement
Bumble’s insights team found itself on the fringes of the big conversations - until it found an AI tool that allowed it to ...
Marketing Week2h
Ryanair launches member scheme as it looks to extend ‘price leadership’
Ryanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every ...
Marketing Week8h
AI is going to eat your search traffic – don’t let it eat your brand
AI agents will be transformative in how consumers engage with marketing - but too many marketers are being slow to react.
Marketing Week8h
A fifth of brands plan job cuts amid economic uncertainty
More than half of marketers say uncertainty is putting resourcing under pressure, according to Marketing Week’s 2025 Career & ...
Marketing Week9h
‘Consistent doesn’t mean boring’: Great Western Railway on the ‘power’ of long-term brand building
Great Western Railway has been using Enid Blyton’s Famous Five to drive awareness and attract more consumers for the past ...
Marketing Week23h
Marketoonist on claiming to be ‘ai-first’
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...