Conversion rates and ROI are far more popular metrics than assessing whether marketing is meeting the company’s goals.

The French sports brand’s top marketer believes creating a culture where failure isn’t punished has been key to its brand ...

Younger generations have driven the rise in mobile viewing, with those aged 15 to 24 spending nearly five hours a day on ...

There is also an emotional component to consider, with 52% of those surveyed more likely to feel relaxed when watching the TV ...

Focused on being “irreverent and disruptive”, the American men’s personal care brand is the latest acquisition in Unilever’s ...