Marketing Week2d
Owning a category and making choices: Your Marketing Week
Given the huge popularity of kebabs in the UK it’s surprising there isn’t any one brand that stands out. Burgers have ...
Marketing Week2d
How marketers are working through a ‘challenging time’ in the UK car market
Marketers are facing a car market in its fifth consecutive month of decline and while electric vehicle uptake continues to ...
Marketing Week2d
Marketers twice as likely to favour relationship with sales over finance
Just over a quarter of marketers say finance is their key relationship within business, versus 50% who prioritise their ties ...
Marketing Week2d
‘The customer is front and centre’: How insights got a seat at the table at Morrisons
Morrisons’ insights team once felt like they were “knocking on a closed door” when it came to having any great influence in the business. Customer engagement had always been a strategic priority for ...
Marketing Week2d
Consumer confidence far from a picture of ‘robust health’ despite small rise
Despite a slight increase in sentiment regarding the general economic situation, GfK’s Consumer Confidence Barometer shows negligible improvement.
Marketing Week3d
McDonald’s replaces Starbucks as the ‘most valuable’ restaurant brand
McDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers ...
Marketing Week3d
Demand up for AI and growth skills in marketing, study finds
AI literacy, coupled with expertise in revenue, growth and B2B marketing strategy, are among the fastest growing skills for UK marketers, says LinkedIn.