Bumble’s insights team found itself on the fringes of the big conversations - until it found an AI tool that allowed it to ...

Ryanair’s ‘Prime’ membership offers exclusive seat sale access, free reserved seats, and free travel insurance for every ...

Great Western Railway has been using Enid Blyton’s Famous Five to drive awareness and attract more consumers for the past ...

More than half of marketers say uncertainty is putting resourcing under pressure, according to Marketing Week’s 2025 Career & ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

AI agents will be transformative in how consumers engage with marketing - but too many marketers are being slow to react.

Just under half of marketing leaders (43%) see C-suite influence as crucial, compared with just 23% of what the WFA describes ...

The Tesco marketing boss discusses dropping ‘Food Love Stories’, working “hand in glove” with retail media and being at one ...

Amazon’s cinema ad ‘Moving Day’ uses the channel to “powerfully evoke emotions”, placing it in the top 3% of all UK ads for ...

The road to genuine self-belief starts with embracing your professional identity and not trying to perform to stand out on ...

McDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers ...

UK marketing director David Isherwood discusses brand pillars, the “vibrancy” of experiential and educating customers about ...