Clorox uses AI-powered consumer signals to adjust advertising creative during live campaigns without additional production ...

Balancing high-volume production with creative storytelling is a familiar challenge for digital marketers. Doing so with a ...

The question for marketers is no longer whether to use gift cards as campaign incentives. It is which format turns a reward ...

We are getting surprisingly good at teaching AI agents how to buy media. We’ve given them corporate cards and told them to ...

Search has changed shape. Your buyers now ask AI answer engines first, and they get one synthesised answer instead of a page ...

It may not be an age-old debate as of yet but the controversy surrounding AI’s role in creative work is already familiar.

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Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer ...

Almost half (49.6%) of all internet traffic in 2023 was driven by bots – a 2% increase from the previous year, marking the highest level since cybersecurity firm Imperva began monitoring in 2013. This ...

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on ...

Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed.

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent ...