Clorox uses AI-powered consumer signals to adjust advertising creative during live campaigns without additional production ...

Balancing high-volume production with creative storytelling is a familiar challenge for digital marketers. Doing so with a ...

The question for marketers is no longer whether to use gift cards as campaign incentives. It is which format turns a reward ...

We are getting surprisingly good at teaching AI agents how to buy media. We’ve given them corporate cards and told them to ...

Search has changed shape. Your buyers now ask AI answer engines first, and they get one synthesised answer instead of a page ...

It may not be an age-old debate as of yet but the controversy surrounding AI’s role in creative work is already familiar.

Digital marketing is no stranger to new technologies, with adaptation a key cog in the marketing machine. AI’s impact is extending across the marketing process, reaching into almost all areas of ...

Google is testing a shopping feature in India that lets some users buy selected Flipkart products through Gemini and AI Mode in Search, according to TechCrunch. The test is currently limited to some ...

Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer ...

Product launches typically require a host of marketing activities from social posts to email graphics and website banners to ads. Relying on one visual for a campaign is not unusual, but using ...

The Interactive Advertising Bureau (IAB) is developing a framework to help the advertising industry measure and credit conversions influenced by AI. The framework is scheduled for release on November ...