The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding ...

From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Brand ambassador Shaquille O’Neal embraces a new role as the leader of “The Comeback Cavalry” in a campaign aimed at everyday athletes.

The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market ...

The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs ...

The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one ...

Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.

Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent ...

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...