The makeover of Madison Avenue continues apace. In case you somehow missed it: Omnicom’s deal to buy IPG closed late last month, meaning that two of the biggest ad agency holding companies have now, ...

Years after the brand’s salmon-bowl breakthrough, it’s growing a presence in the US on social media and on a US tour.

It’s the only time that people could care less that they can’t cross the street or drive their car,” one exec said.

It’s rare that a marketer seeks to strike fear in their audience’s heart. But for the folks behind Paranormal Activity on Broadway, there’s no better feeling in the world. The stage show based on the ...

The league is looking to work with “people who we know will be respectful of the rules” as it aims to boost interest in the ...

Could a beautiful piece of music make something beautiful visually?” James Taylor, global head of design at TBWA\Media Arts Lab, told Marketing Brew.

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

The fast-casual chain has built a following of more than 6 million, driven largely by social listening, Kirby Ann Connell, ...

We’re still in the ‘too soon to tell’ stage with respect to the question of how broadly and deeply agentic shopping will be ...

If you’ve ever walked through a somewhat populated area during the weekend, it’s possible you’ve had the sneaking suspicion that you’re about to be swarmed on the sidewalk: the pounding of sneakers on ...

Retailers like Ulta Beauty and Lowe’s are facing backlash for their use of the technology amid sustained concern around how ...

Wonder Studios has activated around the Tribeca Festival and the Toronto International Film Festival as it looks to win over ...