Even though Wall Street is panicking over Google's earnings call, it seems obvious to me what is happening. They are not going to slow down when it comes to AI. Throughout the call they spoke of ...

I looked at 12 months of GA4 data across 100 different websites of varying sizes with over 145 million sessions. In this ...

There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have ...

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation ...

My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own ...

Google just published documentation on what they're calling the Open Knowledge Format (OKF). It represents a standardized way for agents to access knowledge via very simple directories of Markdown ...

Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI Mode, and the AI features in Discover. If you have been ...

I ran this on Google's own page about the new Lighthouse report for agentic browsing and it turns out that Google's own documentation has issues that might hinder agents! The new report does not give ...

There has been significant chatter on social media about Google showing more pages in the Page indexing section of GSC that are marked as “crawled - currently not indexed.” These are pages that Google ...

“If I fast forward, a lot of what are just information-seeking queries will be agentic in Search. You’ll be completing tasks. You’ll have many threads running.” And also, Search will change so that we ...