Even though Wall Street is panicking over Google's earnings call, it seems obvious to me what is happening. They are not going to slow down when it comes to AI. Throughout the call they spoke of ...

I looked at 12 months of GA4 data across 100 different websites of varying sizes with over 145 million sessions. In this ...

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There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have ...

"Query fan-out" is an AI powered search technique where Google combines results from multiple related searches to provide a comprehensive answer, rather than just showing results for a single query.

I finally dug into the January 2025 update of the rater guidelines and there are a lot of changes! (Here is the previous version if you want to compare.) While the quality raters have no direct effect ...

Google’s Danny Sullivan and John Mueller both made comments on social media that give me hope that sites impacted by the September Helpful Content update may still have a chance of seeing some form of ...

My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own ...

Twiddlers are C++ code objects used in Google’s ranking algorithms that help Google re-order search results. They are used in a Google system called Superroot which is Google’s ranking framework.

I ran this on Google's own page about the new Lighthouse report for agentic browsing and it turns out that Google's own documentation has issues that might hinder agents! The new report does not give ...

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content ...