We’ve focused this campaign on Delhi, Mumbai and Bengaluru with real Snapchatters — no models — and language that reflects how Gen Z actually speaks, from Hindi to Kannada to everyday English. Our ...

Founder of Tilfi, notes that consumers are shifting from aspiration to appreciation, investing more in storytelling and depth. As buyers become more discerning, they look beyond aesthetics to find ...

Rahul Prasad, MD of Pike Preston India, emphasizes that India has always been on the radar for luxury brands, and the current global shifts only heighten its importance. Stay tuned for the Fortune ...