Post-purchase customer events, full-price strategy and controlled retail distribution drive Uppababy’s marketing. Word of ...

Purina Dog Chow commits to floats for three years at the Macy’s Thanksgiving Day Parade to reach a live, engaged audience — ...

Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, ...

At the ANA Masters of Marketing conference, Verizon and Harley-Davidson discussed different paths for brand reinvention.

Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.

Charlotte Mostaed, who hails from Procter & Gamble, Pom Wonderful and Health-Ade Kombucha, plans to emphasize Catalina Crunch’s macros on its ...

Tanja Mimica will be honored at AdExchanger’s 2026 Top Women in Media & Ad Tech Awards. The gala takes place on November 4 in New York City. Join us to celebrate the leaders shaping the future of our ...

At the Mid-Atlantic MarCom Summit, Marketing leaders discussed how they are expected to drive revenue and improve the customer experience, yet many CEOs still don’t see marketing as a primary growth ...

Putting AI to work involves more than automating tasks. At Zeta Live, CMOs from PepsiCo, Babylist and Sharp shared use cases.

Almond milk brand Blue Diamond launched two new products, and after hitting 30% distribution and a 30% repeat purchase rate, it is now investing in a brand awareness campaign with “Dancing With the ...

How painless—or painful—is your company’s email unsubscribe process for consumers?

As AI accelerates the pace of marketing execution, weak foundations become harder to hide. That reality is why MartechTribe and the CMO Council developed the Apex Martech Matrix, a data-driven ...