Kotak Mahindra Bank has recently rolled out its latest brand communication. Created by McCann Erickson, the TV-led campaign sports the tagline 'Make money simple' and aims to extend Kotak Mahindra's ...

The doctor-led hair loss brand combines an interactive bow-and-arrow game with personalised assessments to encourage informed decisions about women's hair health.

The dating platform's latest campaign uses real-life relationship stories to highlight how attentiveness, understanding and small acts of care build lasting connections.

Platinum Guild International India expands Men of Platinum’s appeal with four films exploring resilience, self-belief and the values that shape lasting success.

The omnichannel watch retailer uses a family celebration to position watches as personal gifts that reflect relationships, individual tastes and lasting memories.

The brand uses festive storytelling, influencer engagement and a limited-period product offer to encourage men to adopt a daily skincare routine.

The 74-year-old festival decentralises its 2027 edition, introducing a unified credential, public city exhibitions, and an expanded €3m accessibility fund.

The nationwide initiative uses music, an AI-generated film and public activations to encourage women to make breast awareness a regular practice.

The new conversational analytics tool enables ecommerce teams to access search and merchandising insights through natural language queries.

Explore how D2C brands can drive festive growth through smarter search strategies, creator marketing, AI, quick commerce and performance-led campaigns.

Rohit Dadwal explains how MMA’s Movable Middle data makes a case for sharper spending, but marketers and agencies must prove they understand how advertising drives growth.

Amazon India and agency Schbang have released a Diwali campaign starring brand ambassador Ananya Panday, inspired by her viral sparkler packet video.