The global partnership will combine AI-powered content creation, audience insights and creative tools to personalise interactions and expand the team's worldwide fan community.

The doctor-led hair loss brand combines an interactive bow-and-arrow game with personalised assessments to encourage informed decisions about women's hair health.

The dating platform's latest campaign uses real-life relationship stories to highlight how attentiveness, understanding and small acts of care build lasting connections.

The 74-year-old festival decentralises its 2027 edition, introducing a unified credential, public city exhibitions, and an expanded €3m accessibility fund.

The nationwide initiative uses music, an AI-generated film and public activations to encourage women to make breast awareness a regular practice.

The omnichannel watch retailer uses a family celebration to position watches as personal gifts that reflect relationships, individual tastes and lasting memories.

The brand uses festive storytelling, influencer engagement and a limited-period product offer to encourage men to adopt a daily skincare routine.

Featuring Anoushka Shankar, the High Jewellery campaign uses India's spices, memories and craftsmanship to explore identity, confidence and personal rediscovery.

The beverage brand uses music-led storytelling and a festive coffee gift set to position zero-added-sugar indulgence as an alternative to traditional celebrations.

JSW Dulux is using colour-led storytelling to introduce its uber-premium interior emulsion, highlighting the role of design and craftsmanship in defining luxury.

Amazon India and agency Schbang have released a Diwali campaign starring brand ambassador Ananya Panday, inspired by her viral sparkler packet video.

The mandate will focus on corporate reputation, leadership profiling and strategic communications as the diversified group expands its presence across multiple sectors.