Instagram's chief says originality, recency and content discovery influence ranking, while even newly created accounts can ...

Kantar's Rural Barometer 2026 finds 77.3% of rural influencer followers trust creators, but only 12.4% report buying after ...

The live-first platform seeks to reduce creators' dependence on social media algorithms by helping them turn followers into ...

With videos stretching to 90 minutes, Instagram is trying to keep more of the creator journey — discovery, viewing, branded ...

Chhattisgarh govt’s unscripted influencer campaign with Adosphere’s India Impact Drive garnered 12 million views, with 10% ...

From viral fame as President Droupadi Murmu’s aide-de-camp to a 2.5 million-strong Instagram following, paid subscriptions and a Bonkers Corner collaboration, Rishabh Sambyal’s journey marks his trans ...

Instagram's 90-minute video update draws creator reactions over revenue sharing, monetisation and whether it can compete with ...

Epigamia collaborates with Farah Khan and Chef Dilip for a recipe-led content series showcasing Greek yogurt through ...

Sarah Sarosh reveals how Impulse Coffees is moving beyond her influencer audience through paid advertising, creator ...

Meta says 45% of recommended Instagram Reels are now less than 24 hours old, as its Partnership Ads business crosses a $15 billion annual run rate ...

The collaboration tells Polly Pal’s story through an electrical refurbishment, connecting the brand’s products with the ...

The skincare brand is using an episodic vertical series to weave its products into the storyline as advertisers experiment with short-form fiction beyond conventional digital ads ...