Continuum Media expands in India under Joy Shrivastava, strengthening its AI-powered influencer marketing platform Raise with ...

Kantar's Rural Barometer 2026 finds 77.3% of rural influencer followers trust creators, but only 12.4% report buying after ...

Instagram's chief says originality, recency and content discovery influence ranking, while even newly created accounts can ...

The live-first platform seeks to reduce creators' dependence on social media algorithms by helping them turn followers into ...

Instagram's 90-minute video update draws creator reactions over revenue sharing, monetisation and whether it can compete with ...

With videos stretching to 90 minutes, Instagram is trying to keep more of the creator journey — discovery, viewing, branded ...

Chhattisgarh govt’s unscripted influencer campaign with Adosphere’s India Impact Drive garnered 12 million views, with 10% ...

From viral fame as President Droupadi Murmu’s aide-de-camp to a 2.5 million-strong Instagram following, paid subscriptions and a Bonkers Corner collaboration, Rishabh Sambyal’s journey marks his trans ...

Meta says 45% of recommended Instagram Reels are now less than 24 hours old, as its Partnership Ads business crosses a $15 billion annual run rate ...

The skincare brand is using an episodic vertical series to weave its products into the storyline as advertisers experiment with short-form fiction beyond conventional digital ads ...

Harish, who ran ‘Finance With Harish’, died days after a public dispute over his credentials and the loss of his main social ...

Epigamia collaborates with Farah Khan and Chef Dilip for a recipe-led content series showcasing Greek yogurt through ...