Apple Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which often ...

When a mobile game campaign reaches its ROAS target, the natural next step is to consider increasing the budget. After all, if the campaign is delivering the expected returns, why not invest more?

Software publishers often have an established presence on Softonic without managing it. The catalog lists over 1.5 million programs, and those pages rank in Google, appear in AI-powered ...

Strava is hardly new: the app has been around for more than 15 years. Still, if Strava seems to be everywhere lately, that’s because it is, and social media deserves some credit. The past few years ...

App marketers spent last year watching two numbers pull apart. Downloads barely moved in 2025, rising 0.8% to nearly 150 billion, according to Sensor Tower’s State of Mobile 2026. Spending went the ...

We’re just a week away from Business of Apps NYC 2026, taking place Thursday, September 17. Demand has been so strong this year that we’re nearly at capacity and registration could close early. 🎟️ ...

AI has made mobile game creative production faster and more accessible. Marketing teams can generate scripts, visual concepts, video variations, voiceovers, and localized assets in a fraction of the ...

The install is the easiest thing to buy in mobile – but can be the least reliable indicator of growth. Programmatic can flood your app with new users at a CPI that looks efficient on the dashboard.

In a tough economic climate, many shopping apps are hitting a wall. User acquisition costs are climbing, budgets are getting cut, and relying on the same old channels is hurting performance. Many pull ...

With 40+ speakers across 30+ sessions, expect bold strategies and no-fluff sessions built to leave you with something you can start implementing on Monday morning. Explore the full agenda here. This ...

Quick answer Home services marketing before paid search means reaching homeowners before they actively search Google for a provider. Instead of only bidding on urgent bottom-funnel demand, brands use ...