Closed-loop advertising has long been a walled garden privilege. Google and Meta could connect impressions to outcomes ...

Twenty years ago, online video was still a novelty, programmatic advertising was in its infancy and the idea that Walmart would become a major player in the media business might have earned someone ...

The migration of targeting decisions from demand-side platforms to supply-side platforms has moved beyond the experiment ...

Streaming services used to try persuading consumers to pay for the privilege of watching television without commercials. Now they’re discovering that the real money might come from showing ...