Download the European ABM Forum 2027 sponsorship brochure to explore partnership opportunities, pricing and packages for ...

Nearly all B2B buyers use LLMs during their journey, but its impact is not what breathless LinkedIn posts would suggest. In ...

See why impact-driven B2B marketing strategy is replacing volume-led campaigns, and how fewer, bigger moments can drive ...

Getting noticed in B2B technology is no longer the hard problem. Getting remembered is. 56% of CMOs believe all tech vendors look and sound the same, according to the latest research from B2B tech PR ...

In this episode, host Kavita Singh, Head of Growth Solutions Content at B2B Marketing, is joined by Gabriella Sellers, leader of EY's Global Marketing Excellence for Accounts team. Ahead of her ...

The gap between how CEOs and marketing leaders value marketing’s commercial contribution is real – but it is also one of the most addressable challenges in B2B today. Our CEO Blindspot research found ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Great news: the 2026 Global Agencies Benchmarking Report has just launched, with fresh insight into the agency landscape, complete with the top 5 global B2B agencies of the year. Read on to see which ...

AI is transforming the way marketing works. It promises greater efficiency, faster execution and lower costs. But our latest CEO Blind Spot research suggests it’s also changing something more ...

CEOs do value marketing. The problem is that many still do not see marketers as commercially credible enough to influence business strategy. That is one of the clearest findings from our latest CEO ...

The AI question is no longer whether to use the technology. The real issue is how to redesign a B2B marketing team so AI lifts productivity without flattening judgement, creativity or governance. Most ...

As AI reshapes B2B marketing, account-based marketing (ABM) teams face growing pressure to prove revenue impact. Join Turtl ...