The only exemption to the prohibition is if vaping products, nicotine products or coupons for these products were given away in accordance with arrangements made by a public authority.

The Committee of Advertising Practice has issued an Enforcement Notice to advertisers who advertise physical gold and other physical precious metals as investments (including silver, platinum and ...

A paid-for Google ad for Attraction Tickets, an online seller of theme-park, sight-seeing and excursion tickets, seen on 19 August 2026, stated “Find A Lower Price & We'll Match It". Attraction ...

A paid-for search ad for bestbookiesandbettingsites.co.uk, seen on 10 August, following a search for “self exclusion bookies”. Text stated “Top 15 Betting Sites UK – Compare the Best UK Bookmakers […] ...

As highlighted in our previous report, published in 2023, children’s TV exposure levels have followed a clear downward trend, across all advertising categories. Acknowledging this shift, we have ...

Find out how the ASA partners with major online ad and social media platforms to help tackle online scam ads and how to report scams to us and other bodies ...

The complainant, who believed the ad objectified women and trivialised and condoned violence, challenged whether the ad was harmful, offensive and irresponsible.

An Instagram video and pre-roll ad on YouTube for Huel, seen in April and May 2026: a. The Instagram video included the caption “Here’s how our founder uses Huel. Spoiler alert it’s not for every meal ...

AI can help humans in many ways, such as breakthroughs in drug discovery and digital voice assistants, but it has its limits. An AI assistant cannot actually “offer a helping hand” or “lend an ear”, ...

Two TV ads, two VOD ads and a radio ad for Midnite, a betting app, which appeared in April and May 2026: a. The first TV ad depicted a man encountering various inconveniences. He was first shown ...

CAP and BCAP recently engaged stakeholders to understand developments in advertising accessibility and the challenges faced by disabled audiences. One of the key themes that emerged from those ...

The Tobacco and Vapes Bill received Royal Assent on 29 April 2026 and has become the Tobacco and Vapes Act 2026 (‘the Act’). The Act introduces new restrictions on the advertising of tobacco, vaping ...