If you plan media, you’re being asked to find new customers across more screens with fewer partners and to prove that what ...

CTV upfront spend has surpassed linear TV this year, but the industry continues to value audiences using metrics built for a bygone era.

How ad tech vendors misuse extended identifiers; Google’s search ad business worries investors; and why TelevisaUnivision plans to expand sports coverage.

Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from ...

Amazon is building new AI features into its ads business, and humans are still the ones making the purchases – for now.