Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

There is a phrase that ends negotiations with children anywhere in the world, with no appeal and no reply. It tends to be said a second before the child realizes the conversation is over: “You’re not ...

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The most effective ads boost sales and drive long-term growth. They do it by making people feel more - building positive associations with a recognisable brand. We predict sales and growth impacts by ...

The biggest ideas and best thinking from System1, the innovative effectiveness agency driving brand growth.

2023 was in many ways the year of exploration for generative AI – from ChatGPT quickly surpassing 100 million monthly active users to AI’s viral Lego x Hermès collaboration to Dictionary.com selecting ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...

Every year brands unwrap merry and bright stories for the Christmas season, hoping to dazzle the public with festive fantasies, delicious dishes, catchy tunes and fan-favourite characters. In Test ...

From training as a doctor to marketing, Andrew applies a science-first approach to brand growth with a practical edge from his experience working in large FMCGs. A global thought leader on ...

Our star rating predicts long-term brand growth based on an ad’s creative quality. We calculate star rating by measuring emotional response to each ad. This measure is based on Orlando Wood’s landmark ...

Make creative your competitive edge; unlock insights and inspiration from 100,000+ ads, rooted in emotional response, to predict and improve your creative’s business impact. Access every Ad Of The ...