People don't buy a wearable to train harder. They buy one to keep tabs on their own health: aging, heart health, weight, and how fit they really are. Those health moments dominate the category, and ...

Morning Consult partnered with Business Insider on an exclusive survey exploring how influencers shape consumer trust, purchasing decisions and political opinions, and what audiences expect from ...

The Morning Consult AI Connector brings Morning Consult data directly into the AI tools your team already uses. Ask questions in natural language and get data-backed answers without navigating ...

From central banks to Fortune 500 brands to leading media institutions, Morning Consult's data is trusted by organizations that can't afford to be wrong. Every day, Morning Consult surveys thousands ...

In order to understand the current state of AI adoption at the enterprise level, Morning Consult conducted a survey of 3,003 U.S. Business Decision Makers (BDMs) — employees who are influencers or ...

Download our Most Trusted Brands 2026 report here for the definitive ranking of the brands that lead the way on consumer trust — spanning 184 brands across 30 rankings. Ross is the deepest-value brand ...

Note: These scores in this table are based on the full set of brands we ran our study on, not just the brands listed in the headers at the top. To see the full table, get in touch. Four brands set the ...

Download our Most Trusted Brands 2026 report here for the definitive ranking of the brands that lead the way on consumer trust — spanning 184 brands across 30 rankings. Carnival is the category's ...

Download our Most Trusted Brands 2026 report here for the definitive ranking of the brands that lead the way on consumer trust — spanning 184 brands across 30 rankings. The cruise category is anchored ...

Nine months of data across 24 sectors shows Americans have kept consuming, even as they steadily stopped feeling good about it. Industry-level Index of Consumer Sentiment (ICS) and per capita ...

Download our Most Trusted Brands 2026 report here for the definitive ranking of the brands that lead the way on consumer trust — spanning 184 brands across 30 rankings. The brands gaining the most ...