This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing looks at why ...
That leaves publishers looking again at a fix they’d long put off: running their own ad infrastructure through IAB Tech Lab’s ...
Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series → Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is ...
Since OpenAI started selling ads in ChatGPT in February, advertisers have kept coming back to the same complaints: they can’t measure the ads properly, they don’t have enough formats to work with and ...
Media agencies are navigating an increasingly complex advertising landscape, as economic uncertainty, fragmented media consumption and rapid advances in technology continue to reshape how brands reach ...
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → You know it has been ...
Nobody at Advertising Week New York this week will be stuck for conversation, though to be fair you could have said that ...
At the beginning of the year, not long after the release of OpenAI’s Sora 2 and its almost immediate backlash, the creator economy at large loudly denounced generative AI content in favor of ...
Publishers outlined how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies that put their journalism (and not the platforms) at the center, ...
This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV ...
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → For the last three ...
OpenAI’s head of ChatGPT Nick Turley wrote that “[p]ublishers” face an “existential threat” from OpenAI’s products, which, he said, “are largely substitutive, period” and “will get more and more ...