Healthy food has become one of the fastest growing categories in China’s grocery category, but credibility remains a ...

BeFood (必如) has grown into a successful milk brand by identifying a pain point that the dairy giants failed to tackle and targeting the less contested B2B category before expanding into the consumer s ...

The opaque reporting around Double-11 makes it difficult to evaluate how things are tracking this year versus last, but one ...

China is further scaling up its health strategy, bringing new opportunities for foreign brands. The key lies in aligning with ...

“下一个如中国的增长市场，仍然在中国”，已经成为全球数据分析人士寻找增长机会时最常引用的观点之一。尽管这句话早已不新鲜，但其背后的逻辑正变得越来越重要。 对许多品牌而言，在 ...

中国国庆黄金周将从明日持续至10月7日，但今年的出游窗口远不止七天。中秋节假期为9月25日至27日，两个假期之间仅相隔三个工作日。只要请三天假，就能拼出长达13天的假期。 这一趋势已经 ...

Every parent who has taken their kid to a theme park will know how exhausting theme parks can be for caregivers, through queues, heat and repeated requests to buy things. Shanghai Legoland has added ...

AI让内容越来越容易复制，也让真实体验变得更加稀缺。vivo正在通过创作者社区，让真实的人重新成为品牌内容的核心 ...

Last month, we noted that AI is making content so cheap and easy to produce that spend on mediums less impacted by AI are soaring. Out of home media such as billboards, for example, is growing at more ...

Elon Musk’s mother Maye’s recent visit to MINISO was followed by an appearance with a CHOUCHOU toy hanging from her bag. What might look like another piece of celebrity-driven publicity, points to a ...

中国消费者对科技的拥抱程度几乎无人能及，他们也期待自己购买的产品和服务能够充分融入科技。当然，“科技与狠活”是例外。 近三分之二的受访中国消费者拥有智能家居设备，相比之下 ...

Chinese consumers embrace technology like no one else, and expect it in the goods and services they buy. A recent JD.com study used AI to analyse more than 100 popular memes, surveyed 5,000 consumers ...