Eyewa’s Saudi National Day 95 campaign delivered significant impact across awareness, engagement, and in-store traffic.

The marketing campaign utilised the Infobip Vocalize feature, an AI-powered voice game, in which users competed to win a ...

LEVA Marketing Management's Mariam Elsayed explains why healthcare marketing is not about convincing clients to take an ...

Majid Al Futtaim's Michelle Walsh, shares a deep dive into the making and results of Mall of The Emirates' 20-year ...

SpeakUp's Helen Kareva says that while AI is here to stay, people still respond strongly to good ideas, honesty and ...

The Vantage's Phil Smith talks about Saudi Arabia’s real estate reform and discusses marketers' responsibility in this space.

The MCN partnership will strengthen audience creation, multi-channel engagement, and performance optimisation capabilities ...

TXT Media technology analyses intent, context, and behaviour to ensure messages appear in the most relevant environments.

AppsFlyer reveals at MAMA Dubai 2025 how the UAE app economy is moving from growth through acquisition to loyalty, profitable ...

TPRA MENA's Reem Masswadeh says PR campaigns are about strategy, storytelling, and earned credibility, not always about ...

CPX's Nurcan Bicakci Arcan discusses the three pillars of trust, including vigilance, advocacy and authenticity in a marketer ...

The Tech Mahindra brand refresh is supported by digital and social media activations, PR, storytelling and experiential ...