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Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...
The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.
According an audio announcement from brand marketers Lisa Fleming and Mike DeRienzo, thousands of names were considered, but only 43 passed “preliminary knockout.” Of that, 25 were cleared ...
Comcast’s SpinCo, which will include cable networks USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate ...
"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...
The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off.
There were many considerations for a suitable name,” CEO Mark Lazarus told staffers in a memo on Tuesday. “Our internal team of incredibly skilled and experienced brand marketers, designers ...
according to Chief Executive Officer Mark Lazarus, who spoke in an interview. Get top local stories in Southern California delivered to you every morning with NBC LA's News Headlines newsletter.
VERSANT, Comcast's planned spin-off consisting of select news, sports and entertainment assets, has clinched a two-year deal ...
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