Delta Air Lines sparked controversy this week when President Glen Hauenstein revealed that the company was planning to expand ...

Artificial intelligence could help determine the price you pay for airline tickets next time you fly. It’s possible it may have already happened. Earlier this year, Action 9 looked into how personal ...

Last week, Delta Air Lines turned some heads when company president Glen Hauenstein revealed that the company was planning to ...

During an earnings call last week, Delta Air Lines President Glen Hauenstein told reporters that the company hoped to expand ...

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions ...

In this week’s air travel news, three U.S. senators are demanding that Delta Air Lines answer some pointed questions about ...

The era of dynamic pricing as we know it started in 1966, when American Airlines launched its Semi-Automated Business ...

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Some are concerned that Delta’s use of AI could lead some customers to pay more airfares given the pricing system’s ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.