The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

We’re not quite there yet, but it sure feels imminent.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros.