Is there anything that Dale Earnhardt Jr. doesn’t do? The NASCAR icon has a new partnership with Hard Rock Cafe, fit with new merch. Earnhardt is not a stranger to partnerships like this. Whether it is his JR Motorsports Xfinity Series team or High Rock Vodka or working with Hard Rock,

Since then, Junior has run the #8 car in a race for the CARS Tour, a late model short track series in which Dale Jr. is a co-owner. And he’s also released merch featuring his #8 car that many fans associate with the Hall of Fame driver.

Earnhardt used the No. 8 on the side of his car the first eight full seasons of his NASCAR Cup Series career. He won a variety of races with the number painted on the side of his car and was inducted into the NASCAR Hall of Fame in 2021.